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“Since Jaeha's explosive debut at Air New Zealand Fashion Week in September 2007, Jaeha designer Jaeha-Alex Kim, 21, has been touted as the most exciting talent to emerge from New Zealand in a decade.”
Contemporary, unpredictably cut yet sophistically fitted, we have translated these philosophy from Jaeha’s artistically crafted garments to the 2 dimensional web platform through the application (and de-construction) of the grid system and the interlock of text and images.
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